Ahorn-Grieneisen is a leading service provider and product retailer in the funeral industry. To better equip their institute they were looking for a ring binder to serve as a presentation product that would withstand constant use for at least two years. Of course, the design concept had to be appropriate for a product range catering to the sensitive topic of death, so the product’s elegance had to “speak for itself”.

The choice of a ring binder as a product catalogue ensures the contents can be easily exchanged and supplemented. The ring binder is covered with a metallic matt surface material with a cloth-like texture. This elegant grey-silver finish formed the background for a discreet logo and the lettering “Sortiment” (range) hot-foil stamped in silver, the overall impression being a non-verbal message that says “style and discreet elegance”.

Nickel-plated book corners which harmonise with the other materials were used on the ring binder’s corners to protect it from damage through extensive use. Dividers sort the binder’s contents (product catalogue e.g. coffins etc.) into a clear overview. Visually attractive and hard-wearing, translucent Priplak material was chosen for the dividers which we cut to size and printed on the thumb tabs.

Carefully designed to suit the industry and its intended use, feedback on this product was very positive. The binder is being used intensively at the funeral homes.