In collaboration with a printing house contracted for the purpose, Mast-Jägermeister gave us the task of producing two products for different applications in the sales and marketing areas.

On the one hand, a high quality ring binder that together with the appropriate contents forms the basis of collaboration with international business partners and advertising agencies.

On the other hand, a representational ring binder intended to contain individualised content and be used as a manual at the company’ sales conferences and reps’ meetings.

The “Jägermeister Brand Guideline for International Markets” was conceived as a ring binder in a handy format containing a CD pin on the inside front cover and a transparent plastic pocket on the inside back cover. Equipped with a 4-ring mechanism, this flexible binder can accommodate very different contents – everything from hole-punched dividers and printed pages to CDs (e.g. digital printing data for logos) and unpunched material such as brochures, leaflets and flyers.

Bright orange both inside and out, and with the combination of matt film lamination and the optically and haptically accentuated “Jägermeister” product motive, the binder boasts a very eye-catching design.

The ring binder used for sales conferences and reps’ meetings has to meet different requirements, with the pre-printed A4 content pages determining the format. After the meeting, sales staff also use this binder on the road as a manual and work folder, which is why the binder was laminated in hard-wearing Polylein film (plastic lamination including textured embossing optically similar to cloth).