 AWD: Insurance and capital investment file |
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| Requirement |
| The well-known all-finance consulting company AWD offers both insurance products and capital investment, in other words, an extensive portfolio. The customer is advised personally by "his" AWD consultant. In time, a large number of papers are accumulated through the in-depth analysis of the "current financial situation" and the customer's aims/wishes/objectives. These papers consist of offers, concluded contracts and much more besides. As a customer loyalty instrument, AWD therefore offers its customers an AWD insurance and capital investment folder which is initially empty apart from the index. Ideally it should be gradually filled to the brim by the customer - with contracts concluded with the AWD consultant. |
| Solution |
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To ensure that the AWD customer can keep filling his personal folder quickly and efficiently at home, this has been designed as a lever-operated folder. The printed carton index allows for clear organisation of the papers (private financial strategy, property and asset insurance, pension provisions, forms for notification of changes, etc.). Of course there is only any point in a customer loyalty instrument of this kind if it is kept permanently on the shelf by the customer and used for its intended purpose. To ensure that the folder produced in the AWD corporate design still preserves its attractive appearance even when used over a longer period of time, it has been finished in hard-wearing Achilles Polylein (fine linen structure). A blank label has been placed in the spine pocket welded to the file so that the customer always has everything "at the ready". The AWD consultant's business card is inserted in the pocket welded to the front inner page of the file to keep him at the front of the customer's mind. |
| Product Description |
| Insurance and capital investment file, BL694 |
