A ring binder was required that would reflect the high-class profile of the NINA VON C. brand and be suitable for the ladies underwear market. The binder was intended to contain underwear catalogues fitted with eyelets. Doubling as the presentation folder for the external sales staff and retail product documentation, this product is the main selling tool.

We produced a high-end ring binder with a futuristic design (elegant black and grey tones with print features/motif) and partial UV lacquering. The result perfectly matched the dark, mystical print motifs of the contents (product leaflets/catalogues) and the customer later confirmed that the binder had “met its objective”. As desired, the binder’s exterior immediately communicates mystery eroticism and the exclusiveness of both the brand and the products. The contrast of the matt lamination with the glossy partial lacquering serves to heighten the anticipation.