 Estee Lauder: "Carat Club" CUSTOMER CLUB folder |
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| Requirement |
| Estee Lauder, the luxury cosmetic brand, wanted a ring binder with printed dividers – elegant in every way – that could be used to attract customers for the Estee Lauder-Carat Circle customer club. The binder would present the “Re-Nutiv” product range and be available in retail stores (perfume shops, drugstores, cosmetics institutes etc.). |
| Solution |
| We were looking for an unusual and exclusive bookbinding cloth for the ring binder we produced that would give its exterior a tastefully elegant finish in matt black. The brand’s high profile is underscored in black and gold in the embossing and the recessed hot foil stamping of the Estee Lauder logo and the Carat Circle Club logogram. We produced dividers in an elegant matt black which we later inserted in the binders and completed with black page retainers. All these elements combine to communicate the brand’s high profile: a message of luxury and an affirmation of quality. |
| Product description |
| "Carat Club" CUSTOMER CLUB folder, BL404 |
