During a conversation with our external sales staff involving concept suggestions and marketing ideas, our contact partner reacted with enthusiasm to the idea of having an sensible advertising medium for customers designed using ideas from existing marketing measures. This was to be a writing folder that could be used for seminars and workshops and that would also make an excellent complementary gift to customers.

In this case we designed a writing folder with a writing pad clip and penholder. With its closable cover, this writing folder is considerably more attractive and its corporate design more effective than with a coverless clipboard. The penholder is a flexible spiral-wire model and can accommodate pens of all sizes. A.K.A will be using the writing folder for various purposes: for training retailers, internal seminars and as a complementary gift to customers. A triangular pocket on the inside front cover was conceived for different-sized documents. There is a business card pocket as well, particularly important at retailing seminars and for customer contact.

A small feature with an interesting effect – particularly useful at seminars where little or no table space is available – is the fact that the triple fluting allows the binder to be opened out completely which in turn halves the space it requires.