Concept, development and production of a top quality press folder for handing over to journalists at a major automotive trade show. The quality of the folder should distinguish it from others used in the branch.
Solution
Achilles has used specially milled boards for this folder. The back of the folder is smooth and forms a 90° angle with the front and back. In contrast to the grooved version, the back of the folder can be fully used for printing. Hot foil embossing on the front underlines the top quality of the folder.
Concealed magnets give the user of the folder the feeling he is closing a car door.
Press folder "BMW"
